Google Ads Expert Job in Cynosure Corporate Solutions

Roles and Responsibilities

The ideal team member will be responsible for driving business results for clients through digital marketing

Analyse Campaign Requirements

Create Campaign Strategy

Identify the Right Targeting Methods

Prepare Ad Content and Creatives

Setup Landing Pages

Setup Campaign

Manage, review, and perform daily account responsibilities associated with Google Ads, Bing Ads, and other search platforms for a variety of clients.

Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.

Be involved in keyword selection and audience targeting

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

Generate and Share Reports

Participate in forming effective paid search strategies

Launch and optimize various PPC campaigns

Oversee accounts on search platforms (e.g. Google Ads, Bing Ads)

Monitor budget and adjust bids to gain better ROI

Track KPIs to assess performance and pinpoint issues

Produce reports for management (e.g. dashboards)

Write attractive and concise copy for adverts

Suggest and develop new campaigns across multiple channels

Maintain partnerships with PPC ad platforms and vendors

Find ways to reduce the risk of click fraud

Keep abreast of PPC and SEM trends.

Requirements

Strong knowledge of Google Analytics (Google Ads) preferred.

Exceptional written and spoken communication.

Exceptional attention to detail.

Excellent organizational and project management skills.

Bachelor's degree in marketing, communications, or related field.

Excellent analytical & problem-solving skills.

Experience working with globally distributed stakeholders.

Handled budget of minimum 7l-10l

Should have worked with various clients real estate, ecommerce, B2B, B2C