Senior Associate, Email Marketing Job in Cvent Inc

Cvent is an exciting, fast-growing tech company that provides industry-leading software to event professionals around the world. Our suite of services - online event registration, venue selection, mobile apps, email marketing, web surveys, and targeted hotel advertising opportunities - have positioned us a major player in the estimated $565 billion global meetings and events industry.

Cvent is a global meeting, event, travel, and hospitality technology leader, with more than 3,700+ employees worldwide. As a leading cloud-based technology company, we have over 25,000+ customers, including 80% of the Fortune 100 companies, in more than 100 countries.
Cvents software solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. In addition to helping event planners navigate every aspect of the event process, we also provide an integrated platform to hoteliers to help create qualified demand for their hotels, manage that demand more efficiently, and measure their business performance in real-time.

Position Duties

Creating end to end campaign execution strategy, plan, design, process, QA & ROI reporting
Working closely with the Marketing and Sales teams to build campaigns that drive demand generation using Cvent and Marketo
Creating and building marketing email campaigns and landing pages that drive sales leads and increase prospect and client engagement (worked on any CRM tool/ email marketing tool)
Creating Events, HTML emails, and landing pages through Cvent Tool
Liaise with Planning team to develop and execute the marketing road map across all products
Create web pages supporting enhanced user experience through progressive profiling
Coordinating with Sales Operations to segment and collate prospect and client lists for registrants and attendee information
Design and develop drip campaigns to enable accelerated sales cycle and continuous engagement
Drawing up email campaign reporting to benchmark and measure success
Create enhanced reports

Candidate Requirements

Should have 36 years of experience using an email marketing tool and marketing automation tool (Marketo, Eloqua, Silverpop, Pardot etc.)
Should posses working knowledge of HTML/JavaScript, with demonstrated experience designing responsive emails and landing pages
Fair understanding of Marketing automation and demand generation concepts and ability to implement the same using a Marketing Automation software
Should be able to build high impact innovative Nurturing campaigns using a Marketing Automation tool
Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks, simultaneously
Great analytical and logical ability. Should be familiar with reporting that a Marketing Automation tool has to offer and should be able to provide metrics/analysis around all campaigns