Lead, Web Analyst Job in Cvent Inc

What You Will Be Doing

• Design and produce dashboards and ad hoc reports to present trends and measure progress against established KPIs, goals, and lead-gen activities.
• Analyze website data to determine areas of site improvement. Identify traffic trends, abandonment issues, and opportunities for improving site conversion rates.
• Segment website traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, location, etc.
• Provide analytical support for A/B and Multi-variate tests and landing page optimization efforts.
• Collaborate with members of the digital, product marketing, and web teams to provide actionable insights on the performance of digital channels.
• Guide product marketers in identifying key performance indicators for their areas and build appropriate reporting that provides insight into the performance of initiatives within each area.
• Create visualizations (tableau/powerpoint/excel) to present analytical findings.
• Partner with our Analytics team to learn and leverage new tools, develop custom metrics and troubleshoot implementations.

What You Need For This Position

• Bachelors degree required.
• Experience in digital analytics or digital marketing in-house or at an agency.
• Must be proficient in using Adobe Analytics (Site Catalyst) or equivalent web analytics platforms to create dashboards and analyze data.
• Must be proficient in Microsoft Excel or similar tools.
• Ability to identify, troubleshoot, and resolve web tracking errors.
• Excellent organizational skills, accuracy, and attention to detail required.
• Strong communication skills (verbal & written); ability to provide concise, clear reporting and actionable analysis.
• Ability to manage multiple priorities and competing deadlines.
• Knowledge of the implementation, measurement, and optimization of digital marketing channels preferred.
• Experience with Optimizely or similar A/B testing tools preferred.
• Experience with website heatmap tools preferred.
• Experience with Tableau or similar data visualization tools a plus.
• Knowledge of tag management solutions a plus.
• Experience with CRM, marketing automation, digital attribution, web personalization and campaign management a plus.

Physical Demands Notice