Ppc Ad Specialist Job in Contus Tech

Required Skills:

• In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, Facebook Ads, Native Ads, etc.
• Experience handling paid marketing budgets and forecasting/reporting results
• A passion for working hands-on with data to achieve results

Key Responsibilities:

• Plan, develop and implement our SEM campaigns including search, display and video ads in different regions in collaboration with regional leads to enhance their demand generation campaigns.
• Execute tests, collect and analyze competitors data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Perform day to day optimization efforts to meet campaign objectives, including but not limited to: keyword expansion efforts, ad copy creation & testing, bidding updates and landing page testing
• Create, test, and optimize landing pages that engages and drives conversions
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Experience writing copy for search and social ads.