Paid Internet Media Expert Job in Commlab India Llp

Job Responsibilities:

The primary responsibility will be to generate inquiries and website traffic through paid media like Google ads, web advertising, and paid promotion through industry association websites.

More specifically,

• Plan, budget, and implement an annual paid media strategy
• Responsible for PPC (pay per click) - Google Ad campaigns
• Interact and negotiate with industry association websites
• Build inbound links from relevant/ related websites (paid and free) such as eLearning Industry and other sites of high authority and ranking
• Measure and optimize our paid marketing using Google Analytics, and marketing analyticsreports
• Collaborate with marketing team to maintain a consistent brand voice and message across all paid programs
• Stay up-to-date with digital marketing trends and potential new channels and strategies

Candidate Profile:

• First class graduate/ postgraduate with relevant work experience. Background in Advertising is an advantage.
• In-depth experience with various paid marketing channels and technologies, paid search (Google AdWords)
• Excellent communicator and creative thinker, with an ability to use both data and intuition for informed decisions
• Experience in handling marketing budgets and forecasting/ reporting results