BriefCase
BriefCase

Senior Content Writer Job in Capillary Technologies

Senior Content Writer

Capillary Technologies 4+ weeks ago
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Job Summary JOB DESCRIPTIONWe are looking for a Senior Content Writer to build, plan & execute a written content
to expand our company s digital footprint and awareness.
Responsibility:
  • You ll build a plan for written content for marketing in collaboration with
    product, sales, and other verticals.
  • You ll collaborate with designers, demand-gen, sales, and external
    influencers and industry experts to produce relevant content that meets the
    needs of both key stakeholders and our audience
  • You ll be the expert on use cases, personas, competitors in the market. You
    must have domain expertise to develop positioning, messaging and content
    that differentiates Capillary in the market.
  • Self-starter, a collaborator, a strategic thinker who is adaptable
Your day-to-day Activities
  • Create compelling content like sales playbooks, blog content, industry reports
    that highlights the differentiated value to reach the target buyers
  • Strategizing, trend spotting topics and executing the content plan, including
    blogs, email communication, articles, white papers, social media posts, and
    other projects
  • Understand buyer personas and influencers who they are, challenges their
    facing, and current use cases.
  • Understand and support sales channels; create and deliver effective sales
    enablement content that helps sellers identify opportunities and
    communicate our unique value
  • Ability & experience in producing content for the web specifically, as well as
    channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
EXPERTISE AND QUALIFICATIONS
  • 2+ years of experience in MarTech with Proven experience in marketing to
    large enterprises buyers
  • 8+ years of content writing in enterprise SAAS.
  • Experience working in a startup and a multinational company environment.
  • Experience in writing for the US markets is a must.
  • Proven ability to learn, understand and communicate the underlying technology of the products.
  • Should be able to ideate and work along with the designer and video editor
  • Strong writing background as the original author of use cases solutions, whitepapers and research reports.
  • Team player with a positive, can-do attitude and excellent people and management skills
Experience Required :

Minimum 2 Years

Vacancy :

2 - 4 Hires

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