Social & Web Media Specialist I 5 To 7 Years I Mumbai Job in Capgemini

• Create and manage content on the CMS through integration of text, images, documents and videos.
• Perform quality checks and audits to identify and resolve issues (typos, broken links, functionality errors, poor usability).
• Ensure that content publication follows governance principles and visual identity guidelines.
• Provide recommendations for content development in coordination with SEO goals general and keyword specific.
• Keep pace with SEO, search engine, and internet marketing industry trends and updates.
• Developing custom dashboard for regular & precise reporting.
• Providing actionable insights based on the available analytical data.

• Five to six years of working with standard content management systems, viz. Drupal, WordPress, and analysis tools: Google Analytics, Google Data Studio, Omniture, WebTrends, etc.
• Understanding of natural and paid search, display and social media.

• Knowledge of SEO tools such as Google Keyword Planner, Google Webmaster Tools, Moz, etc.
• Strong background in content management, content layout, UI/UX principles.

Ref:

496683

Posted on:

August 28, 2020

Experience level:

Experienced

Contract type:

Permanent

Location:

Mumbai

Business units:

Business Services

Department:

Services