Campaign Management Specialist I 5 To 7 Years I Mumbai Job in Capgemini

• Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.
• Develop and executes campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application
• Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices
• Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites
• Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis
• Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance

• Advanced knowledge of CRM software like Salesforce.com, Pardot, Eloqua
• Strong English Fluent Communication Skills

• Advanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and Templates
• Advanced knowledge of MS Office Suite

Ref:

498048

Posted on:

August 28, 2020

Experience level:

Experienced

Contract type:

Permanent

Location:

Mumbai

Business units:

Business Services

Department:

Services