Retention Marketing Manager Job in Blue Tokai Coffee Roasters
Retention Marketing Manager
Blue Tokai Coffee Roasters
4+ weeks ago
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
Job Summary
- Owning the repurchase rate, retention rate & lifetime value metrics.
- Executing engagement campaigns (E-Mail, SMS, Push Notifications).
- Identifying cohorts that are likely to churn, cohorts that are interested in a specific product category, etc. and finding ways to engage with them in a meaningful way.
- Identify, create and execute relevant campaigns including developing the messaging, content and creative direction.
- Building post purchase journeys on email, sms & advertising channels.
- Developing a deep understanding of our existing users and finding ways to engage including conducting primary research.
- Working with the creative team / agency on creating email templates and required marketing creatives.
- Creating a referral program for the company
- 2+ years of experience in a similar role.
- Prior experience with marketing automation platforms like Clevertap, Moengage, etc.
- Analytical & problem solving skills.
- Ability to empathize and to understand user pain points.
Experience Required :
Minimum 2 Years
Vacancy :
2 - 4 Hires
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