Senior Product Marketing Manager Job in Blenheim Chalcot

Position: Senior Product Marketing Manager

Location: Mumbai, India (Hybrid)
Function: Marketing | B2C Fintech | Full-Time

The Role

We are hiring a Senior Product Marketing Manager to lead the go-to-market strategy for our cutting-edge AI Agent mortgage product, while driving customer acquisition and lifecycle engagement across the ecosystem. This is a high-agency, strategic leadership role for someone who thrives on end-to-end ownership from GTM planning to growth experimentation and product positioning.

You'll work at the intersection of AI innovation and digital financial services, helping shape how the next generation of homeowners discover, compare, and secure mortgages.

Key Responsibilities

AI Agent Product Launch & GTM Strategy

• GTM Leadership: Own the B2C go-to-market strategy for Koodoo s GenAI-powered mortgage assistant product.
• Positioning & Messaging: Craft compelling value propositions and positioning in a competitive mortgage tech landscape.
• AI-First Marketing: Integrate GenAI capabilities across marketing collateral, campaigns, and product storytelling.
• Customer Research: Conduct deep dives into audience needs, industry benchmarks, and competitive analysis.
• Innovation: Leverage AI-native tools and channels for creative, high-impact customer acquisition.

Customer Lifecycle & Engagement Optimization

• Lifecycle Management: Optimize engagement across our 12,000+ user email base (growing by ~1,000 users/week).
• Retention Tools: Scale our automated mortgage rate alert system, improving re-engagement and conversions.
• Experimentation: Design, execute, and analyze A/B tests across key touchpoints (using tools like PostHog).
• LTV Growth: Drive lifecycle campaigns that improve user retention, repeat engagement, and lifetime value.

Strategic Marketing Operations

• Cross-Functional Execution: Collaborate with Product, Design, Operations, Mortgage Advisors, and Compliance teams.
• Performance Tracking: Define and own KPIs for product launches and customer engagement success.
• Thought Leadership: Develop content that positions Koodoo as the UK s leading AI-first mortgage platform.
• Channel Innovation: Test and scale new customer acquisition channels; optimize existing ones.
• Strategic Alignment: Ensure marketing is embedded into product development processes and business planning.

About You

You re a strategic and execution-focused marketer who thrives in fast-paced environments. You re not only fluent in data and GTM planning you re also excited to experiment with AI, deeply understand customer needs, and lead cross-functional teams to success.

Requirements

• 7 10 years of experience in product marketing, ideally in fintech, mortgage, or other high-consideration B2C verticals.
• Proven product launch experience, including AI/ML product GTM preferred.
• Expertise in customer acquisition, lifecycle marketing, and performance optimization.
• Experience with analytics and experimentation tools (e.g., PostHog, Mixpanel, GA4).
• High ownership mindset with ability to operate independently and iteratively.
• Strong cross-functional collaboration skills, including with product and technical teams.
• Excellent written and verbal communication; comfortable writing customer-facing content and internal briefs.
• Preferred: Familiarity with UK mortgage/lending ecosystem and related regulations.

About Blenheim Chalcot

Blenheim Chalcot is the UK s leading digital venture builder, with over 26 years of experience creating more than 40 successful startups in FinTech, EdTech, GovTech, Media, and more. All our ventures are GenAI-enabled, backed by world-class talent and a robust innovation ecosystem.

Our India team, established in 2014, powers the growth of our global ventures through world-class engineering, marketing, data, operations, and finance.

About Koodoo

Koodoo is transforming the UK mortgage journey through digital innovation and AI-driven products. We help consumers from first-time buyers to re-mortgagers compare products, track rates, and connect with lenders via a simple, intuitive interface. Our recent breakthrough: passing the CeMAP exam using AI a UK-first milestone in mortgage tech.

We partner with major UK banks and leading comparison brands to power smarter, AI-first mortgage journeys.

What We Offer

• A chance to work at one of the world s most respected venture builders.
• Exposure to high-growth fintech and GenAI-led marketing strategies.
• 24 days of annual leave + 10 public holidays.
• Private medical insurance for you and your family.
• Life insurance.
• Learning & development culture: access to venture-wide training, tools, and mentoring.
• A collaborative, fun, and high-performing team environment (plus cricket we own the Rajasthan Royals IPL team!).

Diversity & Inclusion

At Blenheim Chalcot, inclusion and meritocracy drive our decisions. We welcome talent from diverse backgrounds and believe that agility, generosity, and curiosity power innovation. We focus on developing people based on potential and capability, not just credentials.

Recruitment Process

Our hiring process is streamlined and respectful of your time. It typically begins with an introductory 15-minute call, followed by in-depth interviews with stakeholders from marketing, product, and leadership.