Account- Based Marketing - Specialist Job in Beyond Key Systems

Job Description:

The Account-Based Marketing (ABM) Specialist will be a member of Beyond Key's Global Marketing team. The ABM Specialist will be responsible for planning and executing effective ABM programs aligning with business goals.
The ideal candidate will work closely with MarCom practice owners, the marketing ops team, and sales. They must be proficient in account-based marketing, SEO, SEM, email, social, and web.

Responsibilities:

• Plan ABM campaign logistics and campaign tactics
• Implement a target account strategy
• Build ideal customer profiles in the ABM platform and execute marketing campaigns across multiple paid and owned channels
• Knowledge and familiarity with B2B marketing campaign funnel reporting, ABM goal setting, and reporting
• Help facilitate reporting and metrics on the ABM campaigns and tactics
• Work with functions in sales and marketing to define and establish ABM workflows (e.g., campaign personalization and execution, lead hand-offs)
• Build nurturing programs with automation rules and behavior/intent-based triggers

Key Competencies:

• 2-4 years of experience in multi-channel B2B Demand Generation through ABM
• Hands-on with CRM, marketing automation, and ABM platforms