Territory Sales In-charge Job in Berger Paints India Limited

About the Organization -Berger Paints is the second largest Paint company in India among the top 5 in Asia and 14th largest globally. It is headquartered in Kolkata with 16 strategically located manufacturing units across India, 2 in Nepal, 1 each in Poland and Russia.

Our growth to this position has been driven by our focus on identifying key insights of consumer need gaps and filling in these key business niches in essence fully embracing the credo of painting your imagination for consumers. This credo has spurred key segments in the industry like Easy Clean, Weather Coat Anti Dust and Silk Breathe Easy.

Role -Identifying and appointing dealer for deeper market penetration and reach in depth market share.

Key Result Areas -Analyze and compare sales plans with the last year base and implement appropriate sales activities to achieve targeted sales.

Overseeing the sale activities of products thereby achieving increased sales growth/ maximized volume and value growth in depth.

Assisting the dealers in achieving the targets and providing them with training

Ensuring the seeding of new product in right Channel.

Ensuring the SKU range availability at key outlets

Conceptualizing and implementing sales promotional programs for brand building

Ensuring profitability of dealers, in alignment with organization's policies and interest

Making a territory monitoring report every month including competitor's activities.

Conducting the retail audit to assess market potential, estimation of sale of competitors with a view to adopt suitable strategies for sale.