Digital Marketing Expert Job in Ayn Infotech Limited

Planning digital marketing campaigns, including web, SEO/SEM/SMO, email, social media and display advertising
Strategy Planning , Implementation ,
Plan and execute all digital marketing, including SEO/SEM/SMO, marketing database, email, social media and display advertising campaigns

Maintaining our social media presence across all digital channels
Measuringand reporting on the performance of all digital marketing campaigns
Analysing our brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to take action
Establish performance specifications, cost and price parameters, market applications and sales estimates
Monitor market trends, research consumer markets and competitors activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand s direction, choices and tactics

Helping shape and communicate our vision and mission
Translating brand elements into plans and go-to-market strategies

Design, build , Make Brand and maintain our social media presence,
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
RFP Experienced

Requirements

Bachelor /Master degree in marketing or a related field
Proven working experience in digital marketing
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM/SMO, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement