BriefCase
BriefCase

Market Research Analyst Job in Autorabit

Market Research Analyst

Autorabit 4+ weeks ago
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Job Summary

Job Role

Responsibilities of being a part of this team are to identify the organic leads from inbound and outbound sources. One would be responsible for researching, analyzing, interpreting, presenting and communicating data related to prospective customers identified. Ensuring that the data is of high quality and properly assigned to the respective Pre-Sales & sales Team members as appropriate.

Roles & Responsibilities

  • Responsible for sourcing, enhancing & generating high quality data for Sales & Pre-Sales team
  • Identify & analyse inbound & outbound prospects and leads from onset sales & marketing tools periodically.
  • Create persona-based prospects repositories and roll-out database management processes.
  • Manage data for new and prospects within CRM, ensuring all information stays accurate!
  • Lead generation, classification, conversion tracking and buyers journey analysis of targeted personas for MQL qualification
  • Periodic knowledge escalation of data collected and analysed to the team in the hierarchy.
  • Nurture or Re-Nurture prospects and qualified leads from the existing database or CRM
  • Maintain database integrity for Outbound Campaigns!
  • Re-validate existing database on a periodic basis or as the need arise.
  • Identify problem areas and areas of improvement and communicate to management so that these can be addressed promptly.
  • Take full ownership of assigned tasks within assigned segment and ensure highest quality in delivery.

Desired Skills and Experience

  • Exceptional communication skills (English) both written and verbal
  • Excel Intermediate/Advanced level highly recommended
  • Adequate knowledge of Inbound/ Outbound marketing practices & tools
  • Salesforce CRM knowledge will be a plus
  • 1 2 years of experience in B2B Lead Generation

Education and Qualifications:

  • BSC in Information System & Management
  • PGDM/MBA or similar management qualification recommended.
Experience Required :

1 to 2 Year

Vacancy :

2 - 4 Hires

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