Content Writer Job in Astha Technology

JOB SUMMARY

• Department: Content Writer
• Project Location(s): Surat, IN
• Education: Bachelor s (Required)
• Work time: Full time

IDEAL CANDIDATE

• Bachelor s degree in Communications, Marketing, English, Journalism, or related field.
• Proficient in all Microsoft Office applications.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.

• Develop entertaining, informative, and engaging content an on- going basis to support and promote our offers and to attract site visitors through search, social media, and email subscribers.
• Writing various types of articles on a wide range of topics for our blog.
• Grow our subscriber base by providing them with regular, helpful content that s aligned with their needs and interests.
• Providing feedback to other contributors, and editing other writers content.
• Collaborate with designers, product marketers, sales professionals, and external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Optimizing content for search engines and lead generation.
• Conducting analytical projects to improve blog strategies/ tactics.
• Growing blog subscribers, converting visitors into leads, and expanding our blog s overall reach.

• A passion and a strong understanding of the industry and our business mission.
• Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business various types of content.
• An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics.
• Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, Facebook, Twitter, etc.).
• Excellent organizational skills to work independently and manage projects with many moving parts.
• A dual- minded approach: You re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
• 2- 3 years of marketing and content creation experience