Sr. Digital Marketing Executive/manager Job in Asg Eye Hospital

Roles and Responsibilities

Job Description-

Create presence on various social media platforms like Facebook, LinkedIn, Instagram Twitter etc.

Create engaging content (banners, posts, photos, video, GIFs etc.) for all the social media platforms.

Analyze user engagement on website and social media platforms (e.g. click-through, bounce rates).

Create analytics report of traffic and user engagement from all social media platforms.

Help build and support new and innovative strategies in coordination with other teams.

Identify current trends, trending contents, prevailing #tags etc. and engage our clients with the flow.

Identify habits of our online customers and suggest ways to reach a broader audience.

Maintain a cohesive strategy across all platforms to increase brand awareness.

Coordinate with Marketing and Business Development Team to design online advertising campaigns.

Ensure timely responses to customers and follow-ups on queries and comments.

Research how emerging social networks and features can benefit our company.

Advice on our company's social media policies as and when necessary.

Desired Candidate Profile:

Proven working experience in social media marketing or as a digital media specialist

Graduate/ Post-Graduatein the field of Marketing Communication, Media, Advertising, Public Relations with major in Digital Marketing. SEO Certification will be added preference.

Should have used various tools in Social Media, Google Search, Posters and Video creation, and good visual ability to develop campaigns with minimal guidance

Hands-on experience handling social media platforms and digital marketing campaigns

Experience in pharmaceutical or healthcare sector is a bonus

Excellent consulting, writing, editing (text and photo), presentation and communication skills

Ability to create social posts, social contents, and videos from time to time

Experience of using social media management tools, like Buffer and Hootsuite is desirable

Positive attitude, detail-oriented approach and customer focused

Good multitasking and organizational ability will be beneficial

Understanding of SEO, keyword research and Google Analytics will be an added advantage

Ability to identify target audience preferences and trends

Demonstrable social networking experience

Excellent command over English is a must

Should have good attitude, high ethical standards and a go-getter

A team player with good learning ability and implement new ideas, concepts from time to time

Take ownership, accountability and responsibility of the role and organization requirements

Adaptable and open-minded- Good in planning, organizing and scheduling works tasks

Aspiration to grow along with the company