Marketing Automation Specialist Job in Arcadia

What we re looking for: As the Marketing Automation Specialist, you will be a key part of the Consumer Marketing Team at Arcadia. We are looking for a seasoned automation leader to be responsible for Arcadia s MarTech stack including the Marketing automation platforms such as Customer.io, Braze and Facebook/Google Ads, to assist our marketing and sales teams in executing well-segmented and targeted demand generation campaigns, with an emphasis on driving the development, testing, troubleshooting and analysis of email marketing programs. What you ll do: Own end-to-end marketing automation processes and workflows to support audience segmentation, paid advertising, email development and reporting Partner with teammates across lifecycle and product to implement best in class contact data practices in email and paid campaigns (with a focus on email automation and template development) Maintain the hygiene of data in Customer.io (behavioral attributes, triggered events, contact lists) Deliver lead nurturing campaigns that are consistent with the brand to complement existing marketing and sales efforts Work closely with technology & operations team to develop reporting processes and associated reports Manage data integration between Customer.io and 3rd party platforms QA and troubleshoot all technical issues withinCustomer.io platforms Analyze performance metrics, providing recommendations to improve effectiveness of emails, campaigns and segmentation What will help you succeed Must-haves: 7+ year of experience in marketing automation Experience with the set-up and implementation of ESP platforms (Braze, Iterable, Customer.io) Experience with HTML/CSS landing page, forms, email templates