Search Engine Optimization Analyst Job in Aqugen Technologies

Search Engine Optimization Analyst

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Job Summary

Roles and Responsibilities:

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • In-depth knowledge of on-page/off-page optimization.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with graphic and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Who can apply:

    Only those candidates can apply who:

    • Bachelor s Degree
    • 1-2 years of work experience in any industry.
    • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
    • Solid understanding of performance marketing, conversion, and online customer acquisition
    • In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, WebTrends)
    • Experience with A/B and multivariate experiments
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Knowledge of ranking factors and search engine algorithms
    • Up-to-date with the latest trends and best practices in SEO and SEM

    Location: Gurgaon

    Share your CV athr@aqugen.com

    Apply For This Job
    Experience Required :

    1 to 2 Year

    Vacancy :

    2 - 4 Hires

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