Manager- Marketing Job in Ample Technologies Pvt. Ltd.

Understanding of market segments has a good understanding of markets under which the business operates and is able to segment the same and arrive at marketing strategies to address these segments

Demand Generation : Develop the strategy for and manage the marketing programs that drive awareness and product demand. Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Key Roles:-

Drives marketing planning drives a systematic approach for developing company-wide marketing plans in close collaboration with business unit colleagues

Drives the Voice of customer effort conducting VOC surveys to help build a market driven differentiated strategy

Drives internal integration coordinates with other functions across the company ( eg. Inside sales, Outside sales, Call centres, Service etc). To be vigilant to linking marketing plans to the key functions that will implement or execute them

Campaigns Manage various paid/non-paid campaigns across channels. Manage outbound email campaigns including the template designs, calls-to-action, and content used in our email sends.

Content Development Build and manage a rich content/editorial calendar that attracts a qualified audience eg. blog posts, white papers, ebooks, reports, webinars, infographics, etc. Develop product positioning and messaging that resonates with customers

Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing, etc.

BE + Master s in marketing with a relevant experience. 6-9+ years in B2B hard ware / software marketing .

Knowledge of digital marketing preferred.

Knowledge of CRM salesforce, sugar etc. is desirable

CRM experience is a must.

Proven experience creating marketing plans encompassing strategy, customer research,
competitive analysis, product requirements, messaging, pricing, etc

Excellent Story-boarding & story-telling skills.

Strong presentation, written, and verbal communication skills, with an eye for quality and attention to detail.

Excellent people management skills.

Strength in collaborating with cross-functional teams sales, service, call centre, business unit heads.

Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning.

Experience creating highly leveraged sales tools, training, and collateral.

If you are interested please share the resume to jiddu.manoharan@ample.co.in