Digital Marketing Executive Job in Alpha Media

Digital Marketing Executive

Job Position: Digital Marketing Executive
Location: Delhi
Salary: To Match Capabilities.

Minimum Qualifications: Bachelor s Degree.
Minimum 2 years of experience handling digital marketing accounts.
In-depth understanding of online marketing tools and strategies platforms.

Desired Technical Skills: Social Media Optimization & Marketing
Google Ad words
Search Retargeting & Site Remarketing
Display Advertising

Skills Required: 2 years of hands-on experience managing Social & SEM accounts.
Expert knowledge of all leading social media platforms, including their algorithms.
Knowledge of Google Analytics, Configuration of account, Tracking Parameters, and reporting.
Good control on the Keyword Bidding, Ad copywriting, re-marketing, Match type strategies, Landing page testing.
Strong analytical and problem-solving abilities.
Outstanding verbal and written communication
Ability to manage and prioritize multiple projects and tasks simultaneously.
Good time-management skills.

Job Responsibilities: Develop, implement and manage digital marketing strategy competitive research, platform determination, benchmarking, and messaging and audience identification.
Understanding client goals/objectives and their entire digital marketing needs including Search Engine Marketing (SEM), Display Advertising & Social Media Marketing.
Build and update content calendars for social media channels to interact, engage and build a positive reputation for the client brands.
Planning and managing digital marketing projects and campaigns (SMM & SEM) and ability to guide and administer campaigns.
Effectively manage SEM & SMM campaign expenses by staying on budget appropriately estimating monthly costs.
Create & Optimize copy for social media posts & for paid SEM campaigns.
Coordinate with the team on multiple internal and external initiatives/projects in a deadline-driven environment.
Regularly track the performance of campaigns and derive insights to propose the future strategy for all accounts and present the same to the clients.
Ensure smooth coordination internally with managers, design team, and copy team.
Perform ongoing paid keyword discovery, expansion, and optimization for the campaigns.
Perform other duties related to the job as assigned.

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