Sr Digital Marketing Executive Job in Allianze Technologies
Sr Digital Marketing Executive
Allianze Technologies
4+ weeks ago
- Cochin, Ernakulam, Kerala
- Not Disclosed
- Full-time
Job Summary
Sr Digital Marketing Executive
Location: CSEZ, Kakkanad, Kochi
Responsibilities
- Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
- Working alongside Senior Stakeholders, Digital Team, and business unit Marketing leaders, establish a best of breed approach to the use of marketing technology.
- Lead the analytics and reporting function in digital campaigns with a focus on optimisation.
- Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Ensure compliance with ISO and ISMS policies, service level agreements and procedures.
Requirements and skills
- BS/MS degree in marketing or a related field.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google Adwords campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Experience Required :
Fresher
Vacancy :
2 - 4 Hires
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