Digital Marketing Executive Job in Addmatrix
Digital Marketing Executive
- Pune, Pune Division, Maharashtra
- Not Disclosed
- Full-time
Responsibilities Google Ads Management: Create, optimize, and manage Google Ads campaigns across various platforms, including search, display, and video. Conduct keyword research, ad copywriting, and landing page optimization to improve campaign performance and maximize ROI. Monitor campaign metrics, analyze data, and provide insights to enhance campaign effectiveness. Stay updated with the latest Google Ads trends, features, and best practices to implement innovative strategies. Social Media Account Handling: Develop and execute social media marketing strategies across platforms like Facebook, Twitter, Instagram, and LinkedIn. Create engaging and compelling content to increase brand visibility, drive user engagement, and generate leads. Monitor social media channels, and respond to inquiries, comments, and reviews promptly and professionally. Track social media metrics, analyze performance data, and provide actionable recommendations to optimize campaigns. Digital Marketing Strategy: Collaborate with the marketing team to develop integrated digital marketing plans aligned with overall business objectives. Conduct market research and competitor analysis to identify trends, opportunities, and potential target audiences. Identify and explore new digital marketing channels and platforms to expand the reach and drive growth. Assist in the development and execution of email marketing campaigns, content marketing, SEO strategies, and other digital initiatives. Analytics and Reporting: Monitor, measure, and report on key performance indicators (KPIs) using tools such as Google Analytics, Google Ads, and social media analytics. Generate comprehensive reports on campaign performance, including key findings, trends, and actionable recommendations. Conduct A/B testing and optimize campaigns based on data-driven insights.
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