Content Specialist Job in Acuvate Software

What s the opportunity?:

Acuvate s marketing team is looking for an exemplary content writer passionate about storytelling, loves creating engaging content, and is interested in emerging technology. A content specialist who can develop a good understanding of our target audience, their needs and can craft content that is well-researched and optimized for them. Does this sound like you? - Let s talk!

What you ll be doing:

• Writing clear, grammatically correct, and error-free content that reflects the company s voice and brand, drives traffic, engages and converts target customers. Planing and developing content for white papers, blog posts, website copy, eBooks, case studies, and other content as needed
• Producing copy for a variety of media, including social, print, video, and online
• Proposing copy concepts in an engaging way
• Contributing to social media postings and management of social media accounts and content calendar
• Collaborating with internal teams, including sales, services team leads, our PR team, and company leadership to brainstorm and develop persuasive written marketing materials
• Researching keywords to optimize newly produced content for search engines
• Researching industry-related topics, identifying target audience s needs, and recommending new ideas
• Interpreting creative direction and technical information and turning them into persuasive copy concepts
• Managing editorial calendars and content project plans; provide regular updates to stakeholders

What skills are we looking for?

• Either (a) a bachelor s degree in communications, marketing, journalism, or English with a significant focus in technical writing and communications, or (b) a bachelor s degree in computer science or engineering.
• 2-5 years experience in content marketing or copywriting, preferably with an agency
• A proven ability to think conceptually and to communicate complex ideas and technology-related concepts at an optimum level of abstraction for executive-level readers in North America and the U.K.
• Experience producing copy for digital media channels, including email marketing, social media, and websites
• Exceptional skills in social media writing, including the use of hashtags, relevant acronyms, and social amplification
• Experience writing compelling digital advertising copy
• Proficiency with common office software including Microsoft Word, PowerPoint, Teams
• Experience with SEO concepts and social media marketing will be preferred
• Creativity, adaptability, and the ability to work collaboratively with a cross-functional team
• Proven experience communicating topics related to Information Technology (computing, servers, Microsoft-related technologies, artificial intelligence, and other IT-related topics) will be strongly preferred.