Digital Marketing Expert Job in 75way Technologies Private Limited

Duties And Responsibilities:

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organization's website(s)
• Write and optimize content for the website and social networking accounts such as Facebook and Twitter
• Track and analyze website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or
• improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) Ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material to supplement online products

Required Skills & Experience:

• 0.5 - 3 years of experience in digital marketing
• Core competency requirements deep understanding of digital marketing and digital production.
• Proven experience delivering effective and innovative digital campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, microsites, and social media applications.
• Experience managing successful social media campaigns, and a solid understanding of social marketing.
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
• Strong management skills.
• Experience delivering digital campaigns for mainstream products and services
• Knowledge with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML, HTML5, CSS is a plus.