SEO ( Search Engine Optimization) Executive Job in 72 Dragons Production

About 72 Dragons

72 Dragons Services is a startup focused on the arts and is currently building out capabilities across web design, videography, social media, and graphic design. Our production services provide visual, graphic design, software, event management, installation, and social media support to artists, art galleries, art fairs, and art museums who desire professional art books, art catalogues, graphic design, show design and support, websites, videography, and other visual and event support needed for professional art businesses.

Key Functional Areas of Responsibility

1. Perform keyword research to optimize existing content and uncover new opportunities

2. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

3. Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific

4. Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects

5. Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

6. Implement link building campaigns in coordination with client SEO goals

7. Assist in the development and execution of communication/content strategies via social communities in coordination with SEO goals

8. Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments

9. Research and administer social media tools in support of clients social media strategy

10. Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals

11. Monitor and evaluate search results and search performance across the major search channels

12. Communication to team and management on project development, timelines, and results

13. Work closely with the other team members to meet client goals

14. Professional Competencies

15. Passion for SEO and internet marketing

16. Outstanding ability to think creatively, and identify and resolve problems

17. Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere

18. Ability to clearly and effectively articulate thoughts and points

19. High levels of integrity, autonomy, and self-motivation

20.Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

1. 1 2 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

2. Proficiency in MS Excel, PowerPoint, and Word

3. Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool

4. Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)

5. Experience working with CMS and building/administering content in CMS environments

6. Desired: Knowledge of HTML/CSS and website administrations

7. BS/BA degree preferred

Compensation & Benefits

1. Competitive salary plus performance incentives

2. Opportunity to advance your career