Seo & Sem Specialist Job in 3 Minds Digital

Key Responsibilities:

3 Minds Digital is looking for a SEO/SEM specialist who will be responsible for planning, implementing and managing the company's and client s overall SEO & SEM strategy. The specialist will cover a wide variety of duties such as web marketing, web analytics, analysis to demonstrate keyword effectiveness for SEO and SEM strategies, maintenance, and optimization of PPC.

Key Responsibilities:

• - Plan, develop and implement our SEO & SEM strategy
• - Work towards organic search optimization and ROI maximization
• - Monitor redirects, click rate, bounce rate, and other KPIs
• - Manage all Campaigns across all Search Engines
• - Responsible for managing all SEO activities such as website architecture, content strategy, blogs, link building & keyword strategy to improve SERPs for the brand website
• - Display & Re-marketing Campaigns Knowledge
• - Good Google Analytics and Goal Setup Knowledge
• - Monitoring the success of campaigns using various reporting tools
• - Analyzing campaign metrics/data and providing interpretation & suggestions for improving team performance
• - Conducting A/B testing across ads and landing page
• - Monitor and report on KPI s, using google analytics, AdWords, and social insight tools
• - Knowledge of ranking factors and search engine algorithms
• - Research and analyze competitor advertising links
• - Proven success in link building and viral strategies (white hat only)

Required Candidate profile :

• - 1-3 years of experience in handling clients for a digital agency
• - Excellent communication skills both verbal and written
• - A natural proclivity to formulate on-the-go strategies while managing the account
• - Proven SEO experience
• - Proven SEM experience managing PPC campaigns across Google
• - Solid understanding of performance marketing, conversion, and online customer acquisition
• - In-depth experience with website analytics tools
• - Knowledge of technical aspects of SEO (HTML, canonical URLs, etc) and the ability to implement as needed
• - Up-to-date with the latest trends and best practices in SEO and SEM