Sr. Account Manager Job in 1702 Digital

Key Mandatory Skills:

What will be your Key Results Areas (KRAs)?

Overall understanding of Agency operations and project delivery:

1. Client Servicing and Team Nurturing Hygiene Bread and Butter everyday work
a. Resource Planning: Help the GAM (Group Account Manager) plan the quarter, month, week and day across all team members for every retainer client, project or pitches
b. Onboardings: Help the GAM onboard new clients and settle them streamlining their expectations for the coming days and weeks
c. Proactively find solutions to plug into existing clients for upselling every month
d. Keeping up the cohesion across various team members for timely delivery of daily work
e. Ensure an NPS score on 8+ quarterly from existing clients
f. Making end to end reports and ensuring that the reporting and review decks have real insights instead of generic data filling on impressions et al.
g. Suggesting improvements and embettering existing formats of collaterals proactively
h. Lead daily calls with clients, plan and communicate work in real time to ensure the brief isn t lost in translation
i. Lastly, but importantly, inculcate the ethos working by KPIs everyday rather than working by the watch

2. Solutions Coordination with Media Team
a. Proactively checking media reports from the media team if you get a media client and understanding nuances of various ad inventories methods that increase CTRs
b. Working with the client and the media teams on solutions to bring in results if there are lags

3. Solutions Coordination with Creative Brand Strategy Team
a. Coordinate with the brand and content strategy team to define campaign objectives and accordingly approach social copies
b. Understand SWOT, custom solutions, and competitor works and helping put in well formatted presentations

4. Solutions Coordination with the SEO & Tech Team
a. Coordinate with the SEO, UI and Tech teams for timely and quality project delivery
b. Understand SWOT, custom solutions, and competitor works. Proactively checking SEO reports from the SEO team if you get an SEO client

5. Solutions Coordination with GAM on upselling targets
a. Ability to craft brand architectures by identifying key gaps and leaks in client s consumer funnel journey
b. Check metrics like website visits, footfalls, UI, UX, CRO through all digital marketing channels used by the clients to improve creative, media, SEO or tech strategies, as the case may be