Qa Analyst Job in Isocrates Madtech Private Limited

Roles and Responsibilities The QA Analyst works directly with the email marketing operations team to check and confirm the quality of all outputs To check email campaign setup with provided details, list/audience selection, HTML coding errors, issue with landing page build Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution Must have knowledge working on ESPs such as Pardot, SFMC, Listrak, Adobe or similar platforms Must have experience testing campaigns using Litmus, email acid or similar QA tools Check the performance report i.e. metrics with that of the deployed campaign along with that of the url links used in the email campaign Responsible for the evaluation, analysis, design and implementation of QA policies and procedures Serves as support contact for QA activities for all internal client teams Proactively identifies potential QA issues and works with internal resources on solutions Continuous evaluation and enhancement of the QA cycle and test practices Assists in reinforcing positive client relationships via 100% trust worthy quality control Execute test cases (manual and automated) and test plans across multiple platforms Own and perform QA of all email and push campaigns including creative, audience targeting, tracking links, site experience, test setup, and scheduling Must be able to learn all aspects of the ad servers and how to appropriately schedule campaigns. Must understand delivery guidelines and tactics to ensure accurate campaign delivery Ensure all campaigns ship error-free, including one-off sends, transactional emails, and automated programs Develop, implement and document QA process to monitor email to site experience for both batch and automated campaigns Validate email and push renderings across all clients, devices, and screens, and work with the Lifecycle Marketing Managers, Graphic Designers, and Creative Project Manager to correct as needed for the optimal experience and our brand standards Build, communicate, and reinforce new and existing processes, workflows, and accountabilities to improve cross-functional and intra-team execution